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Wednesday, December 6, 2017

How AWS is rotting the buyer’s brain with sprawl

AWS re: Invent 2017 has become one of the most important technology events of the year, reaching 43,000 participants with sessions spread across six sites two miles along the Las Vegas Strip.

However, this carnival in the cloud is not only physically overwhelming. The never-ending stream of product announcements, feature enhancements and partnership agreements, as well as a series of secondary news from hackers in the cloud ecosystem exploiting the vast re: invent advertising, it's impossible to digest everything that happens, especially if you're in the middle of the noise and concussion that amplifies only the background noise of Las Vegas.

The 61 product announcements in 15 service categories demonstrate that AWS is trying not to allow customers to want, but overall they only worsen the complexity of the cloud and the herculean task of incorporating AWS services in the Conceptions and IT Strategies application.

It's hard to blame a company for publishing too many products and updating them too quickly. However, this can lead to a family problem for consumer product companies, namely the overload of choice.

    The presence of choice can be attractive as a theory, but in reality, people can find more and more options to be truly debilitating.

The problem of choice is related to the information overload in which,

    Having more options to choose from within a category will probably make the choice difficult because the differences between attractive options are reduced and the amount of information available about them increases.

In any case, AWS services are considered to be complicated problems that contain technical details, documentation, and relevant information.

Product strategy: see what sticks

AWS 'penchant for adding services and features shows its lineage as a technology arm of Amazon, a consumer goods retailer that aims to have something for everyone.

According to one measure, Amazon directly carries more than 12 million products, a number that is inflated nearly 30 times by including items from sellers in the market. Although having a lot of options when buying a TV or a pair of shoes is good, it can be confusing and counterproductive when it comes to selecting a VM instance or base. data.

Curatorship is a strange concept on Amazon, and as evidenced by the explosion of services, AWS. The problem is that the customer experience of a retailer versus a technology service provider is defined by different factors.

Making AWS a flea market that satisfies all the quirks of long-standing customers hampers the most important goal of guiding users and especially the large corporations that AWS wants to conquer their vision of a cloud-based future .

The problem of product overload is rampant in the technology industry, where it's easy to create custom references for every need. Product expansion starts with the best of intentions, more in line with the needs of each customer segment, but this strategy has unintended consequences. Buyers end up being confused as product development and marketing resources become diluted and compete for resources.

As a cloud watcher observed, Steve Jobs faced that when he returned to Apple. According to the biography of Walter Isaacson, he immediately began to reduce his portfolio by focusing on one product in each of the four segments.

A partner of the management consulting firm Bain describes the "defeat" of the proliferation of products in this way,

Monday, November 13, 2017

KVM? Us? Amazon erases new hypervisor from AWS EC2 FAQ

Amazon Web Services has silently edited your frequently asked questions, revealing that you have created a new KVM-based hypervisor and will use it instead of Xen for future instances.

The web page contains no mention of the hypervisor. But saving the page in Google's cache does. And in case AWS cleans it, we take this screenshot and screenshot of the now modified page.

If you can still see references to the new KVM-based hypervisor in Amazon dotcoms, then you will see a cached copy: the information disappears. The Internet Archive took a snapshot of the site on Wednesday and could not find a word on KVM development. From computers in California, Australia, and Europe, we can only see the version of frequently asked questions that has been removed from the new custom hypervisor. And our contacts in the industry have also seen the change.

Amazon's announcement of its new C5 instances still mentions a new hypervisor. We covered this screen, here too, and here, in case AWS would put it in the hole of memory.

Why did Amazon do that? The company is already marked and wants to talk about its hypervisor later this month at its conference re: Invent. We suspect that this does not mean that the hypervisor information was made public before that date. With luck, all concerned have maintained their work.

And now, a confession: the recording hackers were very excited when we discovered the new hypervisor, and we missed one or two details that we have now noticed by rereading the frequently asked questions. For starters, it seems like the new hypervisor is about server support with NVMe. Running virtual machines will boot from EBS volumes using an NVMe interface, instead of the emulated IDE device used in the AWS Xen implementation.

More proof that they are flashy servers: AWS also states that "most applications will work the same way with Xen and the new EC2 hypervisor, provided that the operating system has the necessary support for the networks ENA and NVMe storage. "

Speaking of Xen, he is not completely out of the immediate plans of AWS, because the company says that "in the short term, certain types of new instances will use Xen according to the requirements of the platform."

But the long-term prospects for the hypervisor are bad because AWS says that "all new instance types will use the new EC2 hypervisor."

We asked AWS to explain its hypervisor strategy and the Linux Foundation, which oversees the Xen project, to comment on the loss of its most important user. If any of you respond, we will inform you of your offers. ®

Tuesday, October 24, 2017

Big Blue's former CIO tried to join AWS, ends up at energy company

IBM seems to have managed to prevent its former CIO from joining Amazon Web Services.

Jeff S Smith left IBM in May 2017 after being offered a senior contract at AWS.

This move really pissed IBM off because Smith knew all about Big Blue's plans to reorganize his cloud and set sail for Amazon. Therefore, IBM threw a throwing ball at Smith and tried to enforce his non-compete agreement.

This effort seems to have worked, as the energy management company of World Fuel Systems last week proclaimed Smith's arrival as chief executive and chief operating officer.

According to World Fuel Systems, "Smith's agility experience for sales teams will help improve operational performance to deliver a great experience to our customers and suppliers."

The record read court documents in the case and suggest that IBM and Smith reached an agreement in September and the Southern District of New York was satisfied with the terms and dismissed the case.

Judicial records do not include the details of the agreement, but reveal the arguments used. Smith's team argues that he was not privy to the secret details of the next IBM cloud, his conversations with the AWS people did not reveal the secret and attempts to use Big Blue their non-competition agreement was punitive and an example for the another 1,700 members bound by those agreements. AWS also made considerable efforts to create a job for Smith that would avoid its non-competition.

IBM stated that Smith knew the company well and, therefore, knew that going to AWS was a no-no.

The fact that the parties have moved, each paying its own costs, suggests that common ground has been found. But it's not central enough to allow Smith to work for AWS before his non-competition expires next year. The World Fuels statement, however, does not suggest that Smith's position is temporary: it seems that Big Blue has brought his man to wherever he wants him to go. ®

Tuesday, October 10, 2017

AWS Marketplace Now Offers Private Pricing For Partners

Customers are moving applications to the cloud at an unprecedented pace, but many want the help of a trusted advisor when it comes to software procurement and fulfillment.

For partners that could translate to a huge opportunity in providing software solutions, said David McCann, vice president of Amazon Web Services Marketplace and Catalog Services during The Channel Company's Best Of Breed (BoB) conference in Atlanta on Monday.

At the BoB conference, McCann announced private pricing for the AWS Marketplace, a feature that allows partners to quote prices to customers that are only visible to those customers.

"In the past, Marketplace had a single price. Now you can have prices unique to customers," he said.

The channel plays a critical role in software choice. According to AWS, overall software spend will reach $569 billion by 2020. The indirect channel share of that spend will be $292.6 billion, or about 51 percent.

"Everyone is on a different journey and you are an advisor of what is going to move to the cloud, and at what velocity. Software is a major part of that decision and the software portfolio for many companies is in massive flux," McCann said to an audience of solution providers.

The AWS Marketplace, a place for AWS cloud computing customers to find, compare and deploy AWS software and other IT services, is a digital library, or a "toolkit" for channel partners. Two years ago, the Marketplace consisted of 800 vendors. Today, that number is up to 1,250, McCann said.

"We are adding three software vendors a week to the catalog, and those companies are there for your engineers to run on behalf of a customer," McCann told partners. "We want the channel to work with the marketplace as a fulfillment engine."

Private pricing will be generally available to partners in the next few weeks, McCann added.

Network Solutions Provider, a Manhattan Beach, Calif.-based solution provider in the audience, said it has its own cloud practice today, but is not an AWS partner. Private pricing, however, is "the missing piece" that solution providers needed from Amazon, according to Phillip Walker, customer advocate leader for Network Solutions Provider.

Sunday, October 1, 2017

Discover why AWS is the world's biggest cloud computing platform



With Amazon Web Services, everyone can leverage the power of a cloud cluster to deliver services and process data without managing their own data center. To learn how to administer your cloud, this AWS Solution Architect training package is offered in Boing Boing Store.

Throughout 22 hours of content, you will find an overview of the tools available to you, including Elastic Compute Cluster (EC2) for on-demand scalability, simple storage service (S3) for durable object storage RDS (Relational Database Service) for efficient data retrieval and storage of block units issued with Elastic Block Store (EBS). In addition to familiarizing yourself with the management console, you will learn how to design a large-scale information infrastructure, deploy fault-tolerant applications, and even migrate existing systems to AWS.

Sunday, September 10, 2017

A certificate in Amazon's AWS cloud technology can boost your salary by 26%

The latest research confirms that Aaron continues to dominate cloud computing.

Amazon Web Services has been a great engine for the company. But the e-commerce giant is not the only one that has benefited from its leadership in the cloud. Similarly, IT professionals are specialized in AWS technology.

"The high adoption rate of AWS cloud services by organizations around the world has resulted in some of the best salaries for IT professionals who choose to follow these specific certifications," Global Knowledge said in a blog post at the beginning of this year.

What you pay

Global Knowledge interviewed information technology workers in North America and around the world last fall to find out their average salaries and their special skills specialization have affected their salary. The organization's report, released in April, gives the impression that premium employers are paying for AWS skills.

On average, among those responding to the survey, IT workers in non-administrative positions in the United States and Canada who have received certification somehow earned $ 79,796,000 per year. However, among respondents who have a certificate stating that they did not know how to work with AWS, the average annual salary was $ 101,755 a year, an increase of 27.5%.

Employers pay a similar but less dramatic premium for managers with AWS skills. On average, IT managers in the United States and Canada who responded to the survey who had a certificate of any kind earned $ 112,525 per year. But those with an AWS certificate earned $ 127,942 a year on average, according to the survey, an increase of 13.7%.

Overall, by combining the salaries of managers and non-managers who participated in the global knowledge survey, certified IT professionals earned an average of $ 90,512 per year. But among those with an AWS certification, the average salary was $ 113,932 per year, a premium of 25.9%.

Not all AWS certificates are so valuable. Wages paid by employers depend to a large extent on the particular certificate a computer agent has. Among the US and Canadian computer workers who participated in the survey - managers and non-managers - average wages are broken down by certificate:

  • AWS Certified Solutions Architect - Partner: $ 119,233 thousand
  • AWS Certified Solutions Architect - Professional: $ 116,838
  • AWS Certified Developer - Associate: $ 116,456
  • System Administrator AWS (SysOps) - Partner: $ 111,966
  • Certified Engineer of Development of AWS (DevOps): $ 108,315

Interestingly, although professional certification is more advanced than the associated certification, the average salary was lower among certified solution architects who responded to the survey. However, Global Knowledge indicated that the difference was probably influenced by the size of the sample. Only 70 respondents to the survey said they had the AWS Certified Architect Professional certification, while 300 said they had the associated version.

However, the survey provides an overview of the value of AWS skills. And this is understandable given the popularity of the AWS. In the second quarter of this year, AWS accounted for 34% of the money spent on the growing and growing cloud services market.

Behind the data

Global Knowledge has sent more than half a million people to participate in its salary survey, distributed through its own channels, as well as technology vendors such as Cisco, AWS and Microsoft.

Approximately 14,300 people completed the survey, of which approximately 12,500 were computerized. And among the technicians, 625 had some kind of AWS certification.

Actual wages varied depending on the certification level and whether someone had multiple certificates. But in general, among those who participated in the survey, the certificates gave a big boost to wages. On average, among survey participants in the US. and Canada, the difference between IT salary people with any type of certification and non-certification was almost $ 8,400 11.7%. For managers, the difference was $ 9,201, or 8.9%.

Not surprisingly, 82% of computer workers in the United States and Canada who were interviewed had at least one certificate. And the average number of certifications among respondents was 2.9

Thursday, August 31, 2017

AWS could pay a price for Amazon’s broader ambitions

When Amazon decided to buy Whole Foods, it seemed simple enough. A huge company sees an opening and spends a sum of money to gain an advantage with a brick-and-mortar company, but the deal could have had unintended consequences for AWS, Amazon's cloud cloud company.

While Amazon has had a huge impact on retailing overall, causing disruption in the industry as a whole, so far it has largely disappeared from the offline world - emerging stores, other experiences aside.

When Amazon took the purchase of Whole Foods seriously, it seemed to light a fire under rivals like Walmart, which did not enjoy Amazon's bodybuilding in its bread and butter bricks and mortars. This bothers them so much, in fact, they began to pressure their technology partners to abandon AWS, citing Amazon as a direct threat to their business.

Walmart is also expected to create its own data centers using Nvidia GPUs, which could be tied to the acquisition of Amazon-Whole Foods. Anyway, building your own data centers is a very expensive venture, especially with high-speed GPUs.

While all this seemed unlikely to have a significant impact on AWS for the short term, other retailers could follow suit. This week, Target announced that it was leaving AWS because it also believes that Amazon's membership of retailers is a direct competitive threat. Could others continue?

Rivals have to lick their ribs in the perspective of companies emerging from AWS, which has a huge advantage in the cloud infrastructure market. In fact, Ray Wang, founder and senior analyst at Constellation Research, says his company is starting to see such an exodus.

"We see that retailers are setting up an anti-Amazon strategy and Microsoft, Google and Oracle make it easier. No one wants to fund AWS when the other side of the house outperforms them," Wang said.

If Wang is right, business decisions made on the Amazon side of the company could have a significant impact on AWS net income, but John Dinsdale, chief analyst at Synergy Research, a company that monitors Nuke, sees it a little different. It thinks that each company in this space has its own competitive crosses to support and could find itself with a similar situation.

"One of the main dynamics of the cloud market is that major operators have become the cloud from very different starting points, and most of their revenue comes from other businesses - Amazon and Alibaba Electronics, Microsoft and Oracle software , Google search and IBM IT services. They will all face bizarre competitive situations in specific areas of the industry, "he said.

In addition, Dinsdale says that AWS leadership in this space is so important, it does not see that this has a significant impact on its business in the cloud. "Walmart and Target are two big companies, but in all things, they are just the players in a single vertical industry. AWS is now well penetrated by a variety of vertical sectors of industry and the public sector," he said.

Although Dinsdale make a fair point in the AWS market, it is quite possible that we see defections can start with something more important, and AWS could end up supporting the weight of the Amazon acquisition strategy.

Tuesday, July 18, 2017

Amazon is teaming up with its one-time enemy VMware to go beyond the cloud, says report

Amazon Web Services think of building software for enterprise data centers as part of its newly formed association with VMware, according to a report released Monday.

The work could make it easier for enterprises to migrate applications between their data centers and Amazon server farms and facilitate disaster recovery of Amazon data, according to the information, without citing sources surname.

VMware shares rose about 2% after the report.

Meanwhile, Microsoft has been busy refining the data center software in place that reflects that of its public cloud Azure. And Google has taken the first step to do more with the data center on the site through its partnership with Nutanix.

However, the potential expansion of the VMware partnership would not be the first to work with the AWS data centers on the site.

  •     AWS has added local support for its CodeDeploy delivery service in 2015.
  •     AWS introduced the snowball storage server companies could use to copy data and send them to the cloud by 2015.
  •     AWS has added local support to its EC2 tool Run command to execute shell scripts on multiple machines at the same time, in the year 2016.
  •     AWS unveiled the snowmobile truck to copy important data even more supplies and send it to Amazon in 2016.
  •     Last November, AWS has released Image Packaging Server operating system from an Amazon Linux for use on corporate servers.

Amazon and VMware announced their partnership in October, targeting a 2017 release environment for VMware virtualization software running on top of the Amazon cloud, but new technologies may not be available before the end of the year or Principles 2018.

VMware shares rose more than 2 percent and Amazon shares rose slightly after the press release.

AWS did not immediately respond to a request for comments. VMware had no comments.

Wednesday, June 28, 2017

Amazon said to be working on translation services for AWS customers



Amazon is working on an agreement that would allow developers to create applications and websites using AWS to translate their content into multiple languages, reports CNBC. The machine translation technology used to provide multilingual versions of customer products is based on technology applications on Amazon's own products, according to the report.

Translation services is a key competitive offer for competitors of the Cloud Cloud and Microsoft, and Google has recently introduced its own neural network-based translation service for developers. Amazon acquired a Safaba automatic translation process for almost two years and has implemented translation to provide additional languages ​​on websites including Amazon.com.

Recently, Amazon launched a contest in collaboration with the University of Heidelberg in Germany to encourage the development of automatic translation platforms that can respond and adapt to user feedback by correcting errors in their translation results.

Tuesday, June 6, 2017

Pegasystems Extends Cloud Partnerships with AWS and Microsoft



Pegasystems has announced an update of its relationship with two of the world's leading providers of public cloud - AWS and Microsoft (Azure).

The AWS announcement provides customers with additional options for implementing Pegas software in AWS.

The expansion of the alliance allows integration between Pega Customer Service - customer service management solution based on Artificial Intelligence and Pega Amazon Connect - a new cloud-based contact center management service for companies.

A company statement, "Pega customers can now integrate the Amazon agent's experience directly connect Pega customer service to provide customer service representatives in the context of early interaction and ability to easily manage telephone interactions Directly from your application paste. "

Pega says that its customers can choose to run on Pega Cloud - the cloud platform fully managed by Pega, powered by the AWS and optimized for Pega software or the deployment of technology sticks directly into its own AWS cloud, maintaining Complete control of its environment and with the support of Pega without blocking - in supplier.

Paste Paste clients running the platform or after the Paste applications on AWS clients now have 24/7 access to the global support team.

On the front of Microsoft, the company announced an agreement that allows companies to easily manage and deploy Pega solutions in Microsoft Azure.

A company spokesman said the agreement offers Pega customers a choice, flexibility and additional support to set up their cloud environment to better meet their needs.

It builds on recently announced partnerships with Pivotal Services and Amazon Web (AWS) that further extend the initiative to choose the Pega cloud and remove the blocking of common vendors with other software vendors.

"Pega's flexible approach offers customers many supported cloud options, including Pega Cloud - the fully managed cloud platform optimized for Pega software." With this agreement, customers can run Pega software on Microsoft Azure As a fully compliant cloud platform.This provides Pega customers better integration with Azure and full access to global 24/7 customer support.

Monday, May 29, 2017

How AWS And Azure Competing Is Improving Public Cloud Adoption

Spending on the public cloud should grow rapidly, reaching 16% growth over the previous year in 2017.
    The AWS Cowen segment model expects revenue and EBITDA to increase by 25% and 26.8% per year by 2017-2022.
    Microsoft Azure is considered the platform that customers would buy or likely to renew in the future (28% of the total compared to AWS at 22%, 15% and IBM GCP at 10%).




These and many other fascinating ideas come from the Cowen Study published this week, Public Cloud V: AWS and Azure Still at the top (58 pages, PDF, customer access required). Cowen has partnered with Altman Vilandrie & Company to complete the study. The study is based on a sample of 551 survey respondents split between small and medium-sized businesses and currently using public cloud platforms and services. For the purposes of the survey, small businesses have fewer than 500 employees, medium-sized companies are 500 to 4999 employees and companies representing more than 5000 employees. The study provides information on a variety of topics, including evolving cloud costs, dynamic migration of workloads, and vendor positioning. See pages 7 and 5.6 for details on the methodology.

More SWE Azure and compete to win customers, more innovation and growth in public cloud adoption are important, as demonstrated by the following main alternatives:

Existing public cloud customers predict that spending will increase by 16% over the previous year by 2017. Current customers in the public procurement market predict that spending will increase by 18% this year. SMEs that have already adopted the public cloud predict a 17% increase in spending in 2017, and businesses, 13%. Public cloud providers are the most successful mid-market companies and are selling more this year because many rely on the cloud to expand their global operations to support growth.

AWS dominates levels of awareness with SMEs that have existing public cloud deployments with Microsoft Azure the most well-known and considered in business. In line with many other public cloud adoption surveys, IBM SoftLayer ranks better in business than any other segment, including SMEs (71% versus 58%). Google Cloud Platform has its highest levels of awareness in SMEs, due to the adoption of its many cloud-based applications in this segment of the market. They draw AWS, Azure and SoftLayer into the enterprise, however. In all existing companies adopt public cloud, most are more aware of AWS and Microsoft Azure. The second chart provides an overview of the knowledge base of the respondents.

The Microsoft public cloud more used and more likely to be bought or renovated by 28% of all respondents. While AWS public cloud is the most reviewed for all respondents, Microsoft Azure is the most widely used. When asked what a public cloud provider is likely to buy or renew, most respondents said that Microsoft Azure (28%), followed by AWS (22%), Google Cloud Platform (15%) and IBM SoftLayer (10%). The following chart compares levels of awareness, opinion, and use of the public cloud platform.

Only 37% of current users expect Azure to add or replace their public cloud provider, compared to 53% of current users and 50% of AWS GCP users. The study found that about 40% of respondents expected to add or replace their cloud provider over the next two years, up from 43% they predicted last year. Companies that have adopted Microsoft Azure are the least likely to replace / add other vendors, since only 37% of Azure's current users expect to add or replace, compared to 53% of current AWS users and 50% The GCP users.

    AWS and blue dominate the seven facets of the user experience in the survey. AWS has the best user interface, API complexity and reporting and billing. Microsoft Azure runs the entire public cloud provider around the world in the areas of management and tracking, software and data integration, technical support and training, and Google Cloud Platform is the third of seven user experience facts.
18% of workloads are compatible with the public cloud today with SMEs and leading companies slightly (16%). In general, 38% of all workloads are compatible with the infrastructure and platforms on the site, increasing to 43% for enterprises. The following graph shows the percentage workload supported by each type of infrastructure.

77% of existing public cloud adopters are likely or likely to add a SaaS workload over the next two years, led by medium-sized enterprises (81%). SMEs (76%) and companies (73%) are also likely to add SaaS workloads in the next two years. Most of these new SaaS workloads will be in the fields of testing and development, web hosting, email and communications.

The AWS Cowen segment model expects that revenues and EBITDA will have an annual growth rate of five years (CAGR) of 25% and 26.8% from 2017 to 2022. AWS net profit is expected to be 2, 7 billion in 2017 to 8.2 billion in 2022, reaching a CAGR 24.5% expected from 2017 to 2022. Revenues increased from 16.8 billion in 2017 to 51, 5 billion in 2022, Resulting in an increase of 25% CAGR during the forecast period.

Sunday, May 14, 2017

How an AWS Managed Service Provider Can Solve These 3 Business Pain Points

Amazon Web Services has ranked first in the cloud industry for years. The state's RightScale status report in 2017 found that 57 percent of companies have adopted AWS cloud for their needs, defeating Azure and Google.

But AWS technology comes with its challenges for a company that wants to exploit it, the initial configuration of rare but harmful service interruptions (without human technology and without problems) and the inevitable scalability requirements as companies grow. Here are some key ways in which a managed service provider can mitigate these annoying common points.

Challenges with Initial Configuration and Integration


It is easy to see the cloud like a silver bullet for infrastructure formidable obstacles. Although there is some truth in this statement (not to be confused, the hype is real), often the first obstacle arises in the initial configuration of the cloud, which if not done correctly can incur additional struggles with continuous use - by no Talk about the lack of the full potential of the cloud

"75% of business workloads are now borne by the cloud."

RightScale found that lack of resources and experience remains the number one challenge when it comes to cloud application. While an internal IT team might have a considerable skill level, it is likely that you can master all AWS services and how to adapt to business needs. Without the required knowledge, good luck trying to integrate other applications into the cloud environment or try to use all AWS 40+ services.

Taking out a managed service provider may be the key to establishing the appropriate AWS environment and related services.

Website performance issues and availability


For most organizations, your website is the public face of the company and the first impression for potential customers. To avoid losing crucial business opportunities, it is imperative to avoid performance issues, such as interruptions caused by high traffic visitors, poor latency and slow page load. AWS certainly offers a number of benefits, but it is not exempt from the realization of rolling factors that can affect the visitor's experience.

This is another area where a managed service partner can be very helpful. In addition to optimizing the AWS environment for site content, they can make proactive recommendations as to when more resources are up or down. In this way, periods of increased website traffic can be planned in advance, keeping the website up and running.

Improved security


The RightScale report, while security is no longer the number one concern for cloud environments, this remains a major concern. DDoS attacks, on the one hand, increased at a significant rate, sites that have an average of 124,000 DDoS attacks per week over an 18-month period between 2015 and 2016 and a 75% increase in attack size during First half of 2016. These attacks are increasingly common in all industries, and although AWS environments offer robust security measures, it is best to create optimized warranties to align in a given cloud environment.

A managed service provider can take additional security precautions to ensure that no cyber attack attack cyber attack eliminates a website or impresses sensitive data hosted in the environment, so for an additional dose peace min

Tuesday, May 2, 2017

Four reasons why you should apply for the AWS Mobility Awards 2017

For any entrepreneur, being sponsored by some of the best and biggest in the industry, or getting recognition from them, is just a dream. This dream could become a reality thanks to the price mobility of Amazon Web Services (AWS) 2017 Amazon Web Services Private Limited (Aispl), the company that helps to create sophisticated applications and provides a storage database World-class content delivery. Hands on Sequoia India, Facebook and Intel, to recognize the creation of companies and the most innovative companies offering mobile solutions.

The awards aim to discover the innovators who are proving to be real game changers in their respective areas with important ideas that can have a significant impact. Here are four reasons to apply for AWS mobility awards:

1. An opportunity to be mentored by experts who have been there, who did
    AWS Mobility Awards bring together experts for a tutorial workshop to encourage innovation and guide entrepreneurs to develop their business. Participants will listen to concrete examples of experts that will add to their learning experience.
2. An opportunity to attend meetings of mobile application developers
  Candidates will also be part of the dynamic encounters of mobile developers. The sessions will include discussions and interactions with certain mobile developers the best known of the global economy of innovation.
3. A great break and a platform to show your innovation to the industry
    If selected, participants will have the opportunity to present their innovations to the world. This also with the help of people who are willing to listen to you and teach you everything they know. It will not be better than that.
4. A Networking Platform With Big Names And Experienced Minds
    Anyone who has a business or has an innovative idea will want to decide on their business to move. What better place to network with people, an event where relevant industry stalwarts are present? So here is your chance to seize the day!
But it does not end there. The finalists will have their applications quickly followed the Facebook FbStart program, while the winners of the Emerging Industry Awards category and special awards will receive a guaranteed acceptance program. The bonus here is - if you are pre-selected for FbStart Bootstrap or FbStart Accelerate, you are eligible for AWS credits valued at $ 5 and $ 15,000,000, respectively. There is even an opportunity for finalists to have direct access to Sequoia Hack, 2017, as well as special access for demonstration days and mentoring sessions with the Sequoia India team.

Finalists will also be featured in the binder programs and on social networks. Trophy program and winner sticker will be recognized on the company website, of course. Starts with physical products will be considered for review by the Amazon launch program and all winners were Amazon Kindle, they are to win!

Monday, April 24, 2017

Google is aiming to steal Amazon cloud customers in the media industry

The effort to catch the cloud alphabet of Amazon is the protagonist of one of the largest conferences of the year in the media industry.



Tariq Shaukat, a president of Google's cloud division, is one of the keynote speakers of the National Association of Broadcasters expedition in Las Vegas on Monday. Its goal is to give the media and entertainment industry the kind of projects that can be exploited in Google's massive data centers, enjoying the size and complexity of the largest Internet company in the world.

In an exclusive interview with CNBC.com ahead of the event, Shaukat said Google Cloud Platform (GCP) can help media companies move faster at lower cost, customize their messages and increase their revenue.

As in all industries, attacks, GCP faces a major task with the largest media companies. Amazon Web Services (AWS) ran about seven years starting and has a dominant market share in its top rivals, Microsoft, Google and IBM.

"This is one of the major vertical regions in which we invest," Shaukat said.

Especially in the media, Google offers a product called Zync allows the provision of high speed projects that require a lot of bandwidth. Animated television shows virtual reality content, teams of artists and designers can turn the Google cloud to quickly and affordably produce.

These companies can continue to use AWS for their storage needs and data servers, while turning to GCP for specific projects even if Google is competing for the other elements.

"We found that almost without exception, all the customers we have are a multi-cloud client," said Shaukat.

AWS, as a market leader, does not talk much about a multi-cloud world. AWS CEO Andy Jassy at a summit last week made customers use more of their Amazon workloads because development teams did not want to learn multiple systems and code bases. And the more you work at AWS, the more you can take advantage of volume discounts, he said.

Google has achieved some high-level multimedia achievements. Snap said in its initial public offering information brochure earlier this year that it went from $ 400 million a year to the BPC, double its AWS annual average spending.

Spotify announced last year that it was abandoning its own data centers in favor of Google. Spotify Mobile online music service and requires a part of the magic that makes Google's search engine: speed and personalization.

"The emphasis on personalization is very important to the customers we talk to," Shaukat said.

In addition to its ability to rapidly develop recommendations for customers, Google's main research tools and acquisition machines also help businesses that need text for voice services, image recognition and video search, Shaukat said.

NAB media companies will hear competing messages from Amazon. The conference includes a session on securing AWS cloud content and another on-the-go Discovery Communications uses AWS to support hundreds of channels around the world.

Monday, April 10, 2017

Microsoft makes a small acquisition to help it catch Amazon's cloud

When Steve Ballmer CEO of Microsoft was, he had a good part of the scene in a conference wearing a sweaty shirt and shouting a word repeated: developers!

Ballmer's 14-year reign at the head of the software company was completed three years ago, in part because developers were going anywhere except Microsoft.

If Apple and Android to create mobile applications, Amazon Web Services run and test websites, or open source technology easier to implement and customize, many programmers have avoided the old Microsoft Developer platforms for bright toys elsewhere.

Since replacing Ballmer as CEO in early 2014, Satya Nadella has made it one of its primary goals to bring developers. His latest move came on Monday with the acquisition of Deis, an open source tool that allows developers to create, run and move applications between local computers and clouds from different Microsoft vendors. Terms of the transaction were not disclosed.


Of Microsoft Azure Cloud is a second away for Amazon Web Services (AWS) and Nadella is competing to gain a greater market share as companies quickly move the workloads from their own data centers to the cloud. The promotion of emerging open source projects is essential to win business from developers who want the widest possible range of software and platforms.

"With all the open source projects that plague developers, you should have the bids to respond to this option if you want to attract your cloud," said John Vrionis, partner at Venture Capital in Silicon Valley Lightspeed Venture Partners and a Enterprise software inverter. "If the developers start at AWS and meet, they do not come to think about Azure."

Microsoft recently began working with Databricks to integrate integration tools and start analyzing data in Azure. Databricks, one of the few companies marketing the open source Apache framework, has so far worked at AWS. And at the end of last year, Microsoft has made the astounding decision to join the Linux Foundation as a platinum member, publicly supporting the open source platform that has always competed with Microsoft's flagship Windows operating system.

This new emphasis on openness is not limited to Azure. One year ago, Microsoft spent $ 500 million on a company called Xamarin, whose software helps developers build applications on all major mobile platforms, namely iOS and Android.

Cloud is the great battle. This is where Microsoft Windows servers, which play an important role in the data centers of many companies, are thrown when companies unload their infrastructure. By the end of 2016, AWS controls 40 percent of the infrastructure market in the cloud, while the next three players - Microsoft, Google and IBM - accounted for 23 percent, according to Synergy Research Group.


The acquisition of Deis Microsoft pushes more deeply into the red packaging market. Containers allow developers to create code in a virtual box to be shared or moved between applications and the cloud easily. Scott Guthrie, executive vice president of Microsoft's cloud group, called containers "the new currency in the cloud."

"At Microsoft, we've seen both explosive growth at once interesting and the deployment of container workloads on Azure, and we're committed to ensuring that Azure is the best place to run," Guthrie said in a blog entry on Monday .

Deis is proclaimed as "making Kubernetes easy to use." Kubernetes is an open source technology container developed by Google to deploy and scale applications. Microsoft bought Deis from Engine Yard, a company whose software is designed to make applications run smoothly in the cloud.

Thursday, March 30, 2017

UKFast Opens Trapdoor under prices, Thumbs nose at AWS

The UK offers UK accommodation UKFast lowered its prices for overnight accommodation Openstack said, taking a burst of AWS.

The lowest prices refer to the UKFast Flex eCloud platform and the company says it has lowered its prices by up to 44 percent. Several discounts are available for wholesale purchases, including 30 percent for customers who have a three-year contract.

"It was very good for our industry where AWS entered the market as it fosters innovation and forces around the world to develop their game," said CEO Laurence Jones.

"But it is easy in the business to become a victim of their own success and I believe AWS because of its size as it is unable to match the level of support provided by some of the smaller British hosts and cloud games."

Jones added: "There is a lot of confusion as to how certain elastic and null products have a price clients end up paying a lot more than they expected while hidden costs arose .."

Is not wrong. While UKFast put their bids on a price calculator on a page, Amazon has a multitude of calculators and a wide range of options to choose from.

ECloud Flex UKFast said in a statement, it allows developers to "build and generate individual virtual machines programmatically with all virtual hosting platforms with the provided OpenStack APIs."

"The popularity of Flex is not a surprise," said the company, "but it has allowed us to expand the product and now we pass on the benefits to our customers. The investments we have made in our data centers mean that we now offer the cloud to A more competitive price.

The big elephant in the room to choose AWS is the cost of network out or bandwidth. Up to 10 tons / month bandwidth of the public Internet network Amazon EC2 (London area) on demand will cost you $ 0.09 / GB - $ 180 per month if you use all 10TB - then charge that UKFast To 10 TB of public Internet network bandwidth is £ 32.00 / month or $ 39.71.

On the other hand, an AWS "hard disk" can be moved from one server to another. Additionally, AWS scales for self-efficacy, which makes it more or less perfectly the highest amount of NIS bar leaving your wallet.

Thursday, March 2, 2017

AWS says a typo caused the massive S3 failure this week

Everybody makes mistakes. But working with Amazon Web Services means that incorrect entry can lead to a massive failure that will paralyze popular sites and services. This is apparently what happened earlier this week, when the AWS Storage (S3) service at the Northern Virginia vendor experienced a 11-hour system failure.




All other Amazon services in the US-ESTE-1 region that rely on S3, such as Elastic Block Store, Lambda, and the launch of a new forum to offer them the Elastic Compute Cloud service infrastructures have been impacted by the interruption.

AWS has apologized for the incident at an autopsy published Thursday. The blackout affected the likes of Netflix, Reddit, Imgur and Adobe. More than half of the 100 online shopping sites have experienced slower load times during the failure, according to APICA's monitoring service site.

Here is what caused the failure, and what Amazon plans:

According to Amazon S3 authorized employee has executed a command that was supposed to be "extracting a small number of servers from one of the subsystems S3 S3 that is used by the billing process" in response to the service of the billing processes running more Slow than expected. One of the parameters of the command was incorrectly entered and fired at a large number of servers that support a pair of S3 critical subsystems.

The subsystem handles metadata index and location information for all S3 objects within the region, while the inversion subsystem manages the allocation of new storage facilities and requires the index subsystem to function properly. Fault-tolerant, the number of servers stopped requires both a full reboot.

As it turns out, Amazon has not completely restarted these systems in their larger regions for several years, and S3 has experienced massive growth in the interim time. Restarting these subsystems has taken longer than expected, which added to the duration of the outage.

In response to this incident, AWS makes several changes to its internal tools and processes. The responsible for the failure tool has been modified to remove the slower servers and block transactions that have capacity below the control security levels. AWS also evaluates its other tools to ensure they have similar security systems.

AWS engineers will also begin refactoring the S3 index subsystem to help accelerate restarts and reduce the Blast Radius problems in the future.

The cloud service provider has also modified its dashboard health service dashboard to run in several regions. AWS employees were unable to update the dashboard during the crash because the S3 console depended on the affected area.

Sunday, February 26, 2017

Amazon may launch new AWS productivity suite to take on Microsoft and Google

Amazon Web Services intends to consolidate its messaging, file storage and videoconferencing services into a productivity package that would compete with Microsoft and Google, according to a report released on Friday.

The sources said the information that AWS is still in the early stages of development with its productivity suite and has not been settled exactly what applications would be included. The company is working to update its current WorkDocs Workmail and to attract more corporate customers.

The combination of applications helps AWS to compete with Google and Microsoft Office Suite G 365. Companies that are currently working with AWS told the information that Amazon Services does not sell as well as they are currently less advanced than Google or Microsoft products .

Amazon is catching up with other productivity suites by adding the functionality of existing applications such as Workmail. In November, for example, AWS has added the ability to record all emails sent and received so that companies in the finance and health sectors can comply with compliance regulations.

Last week AWS announced the application of the doorbell that combines video conferencing, voice, chat and screen sharing. Adding this application as a whole could make Amazon's services as suites feature meeting places or similar Microsoft computers.

The information indicated that it is not yet clear whether the AWS result includes an online word processing application that allows for collaboration such as Google Docs. Amazon does not currently offer such a service, but a source said it could enter this territory with a recent update of the existing AppStream service.

There are no details about the cost of the Amazon productivity suite. Suite G Google starts at $ 5 per user per month, and Microsoft Office 365 starts at $ 6 per user per month. AWS currently charges $ 6 for Workmail and WorkDocs.

Sunday, February 19, 2017

Domino's moves online ordering from AWS to Azure

The global migration of the OneDigital cloud begins.

Domino Pizza Rest counting down the days until the baseline control system begins taking pizza orders to a new Azure platform environment as a service in Australia.

The retailer has recently taken the decision to withdraw the OneDigital AWS system globally and transfer it to Microsoft's cloud technology.

Domino has used Amazon Web Services as a hosting partner for all of its critical systems over the past four years. It has a small number of systems - such as Exchange, which is currently moving to Office 365 - housed in a server room in Brisbane.

While most of its core platforms remain in AWS, last year the pizza chain decided to move its own OneDigital Microsoft Azure PaaS .NET platform into the world.

OneDigital is the online ordering platform that is used by all Domino markets worldwide to process orders.

Unlike Domino's infrastructure as a service with AWS, Azure PaaS offers the pizzeria chain support for the entire web application lifecycle through servers, storage and networking, as well as development tools, intelligence Business, middleware and database management.

"Going to PaaS, we believe we will be able to advance in our high regional availability, better contain our development costs - because we will be able to use many of the standard Azure services - the experience closer to users," said Wayne McMahon, the IOC to ITnews.

Each instance of the Domino OneDigital Region will be centrally organized, but all cases worldwide orders from one of Domino's regional operations.

"If such an A / NZ converter hit the nearest body [at home] and it was not available, it would go to the next closest available, and so on," McMahon said.

However, the retailer will ensure that orders in the areas where the rules on personal data protection are processed are processed locally and not to take risks with the privacy of the customer.

Domino Pizza Rest Australia and New Zealand are in the final test of Azure, with live orders "imminent" according to McMahon. Japan will change in the coming months, with European markets to follow.

The objective of the company is to be fully migrated at the end of the current fiscal year.

However, McMahon said there are no plans to move any of the other major pizza chain systems out of the AWS and Azure environment.

"AWS is still a very important partner for us. There is no compelling reason to move our other critical systems," he said.

"They do not necessarily benefit from PaaS."

Code cleanup

Domino has taken the opportunity to embark on an improvement program that consists of optimizing thousands of services associated with the OneDigital platform.

"We use the PaaS opportunity, not only by getting services and moving, but methodically through all the services to make sure it is not optimal," said McMahon.

The IT team began clearing the code and "finding better ways to do things" last September and has since completed the process.

Large pieces of work include the service layer rewrite since the SQL Server approval on AWS DocumentDB in Azure, McMahon said - "very important parts of our architecture that can be done with the price and good and how we are managing."

Sunday, February 12, 2017

Snapchat signs $1bn cloud deal with AWS

Snapchat has an agreement with Amazon Web Services (AWS) to provide redundancy for its messaging platform, at a cost of $ 1 billion over the next five years.

Snap, the parent company's messaging-based photo messaging platform, already has an agreement with Google, spending $ 400 million a year on its cloud platform.

Snapchat has about 158 ​​million active users per day, but it works almost entirely in the cloud. It was one of the first prominent customers when Google agreed to its infrastructure-as-a-service offer in 2011.

In a presentation for an upcoming IPO, Snap revealed that it has also reached an agreement with Amazon to improve the redundancy service, taking its annual expenditure estimate into the cloud hosting of 450 million - more than the company obtained a Billing in 2016.

In the presentation, Snapchat said, "In March 2016, we concluded the AWS Enterprise contract for using cloud services from Amazon Web Services, Inc. or AWS, which was modified in March 2016 and again In February 2017. The agreement will continue indefinitely until it is terminated by either party.

"Under the addition of February 2017 for the agreement, we have committed to spend $ 1.0 billion between January 2017 and December 2021 AWS services (50.0 million in 2017, 125.0 million Dollars in 2018, $ 200.0 million in 2019, $ 275.0 million in 2020 and $ 350.0 million in 2021.) If the minimum purchase commitment of one year is not respected, we are required to pay the difference.

Snapchat also hinted that it could create its own infrastructure in the future in an attempt to reduce costs, adding: "In the future, we can invest in building our own infrastructure to better serve our customers.

Monday, January 9, 2017

AWS to Build Fourth Dublin Data Centre



Amazon announced the acquisition of a new site in Dublin where it will build another data center for the Irish cloud unit Amazon Web Services (AWS).

The multi-million dollar facility, which will be the fourth AWS data center in Dublin, will be installed in a former warehouse for storage and distribution of Barretts of the company. Located on the outskirts of Tallaght, south of Dublin, the new data center will be located very close to the other three facilities in Dublin, including a building under construction at the former Jacobs Cream Crackers biscuit factory.

Also in Tallaght it is the installation of AWS 22,300 square meters on the site of a former Tesco distribution center and a center converted into a factory formerly owned by Shinko Microelectronics.

After buying the Barretts site in late 2016, Amazon has already begun the construction process and asked for permission to demolish the building from the existing warehouse.

Local Dublin, Amazon is building a facility in Blanchardstown, where it already has two data centers. It is also building an additional center in Clonshaugh Business Park near Dublin Airport.

According to the Irish Independent, AWS investment in Ireland now stands at more than 1,000 million euros and the company is the largest provider of data center solutions in the country.

In addition to its expansion plans in Ireland, AWS announced the opening of a London area in the UK last year. The company said the new high availability region includes two different geographical areas, known as availability zones, each scheme meeting the Cyber Essentials Plus UK certification.

In addition, AWS offers all UK consulting clients on application development that are consistent with the principles of Cloud Security Center National Cyber Security in the UK and Compliance Compliance Governance reporting protocols on National Health (NHS).