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Monday, April 24, 2017

Google is aiming to steal Amazon cloud customers in the media industry

The effort to catch the cloud alphabet of Amazon is the protagonist of one of the largest conferences of the year in the media industry.



Tariq Shaukat, a president of Google's cloud division, is one of the keynote speakers of the National Association of Broadcasters expedition in Las Vegas on Monday. Its goal is to give the media and entertainment industry the kind of projects that can be exploited in Google's massive data centers, enjoying the size and complexity of the largest Internet company in the world.

In an exclusive interview with CNBC.com ahead of the event, Shaukat said Google Cloud Platform (GCP) can help media companies move faster at lower cost, customize their messages and increase their revenue.

As in all industries, attacks, GCP faces a major task with the largest media companies. Amazon Web Services (AWS) ran about seven years starting and has a dominant market share in its top rivals, Microsoft, Google and IBM.

"This is one of the major vertical regions in which we invest," Shaukat said.

Especially in the media, Google offers a product called Zync allows the provision of high speed projects that require a lot of bandwidth. Animated television shows virtual reality content, teams of artists and designers can turn the Google cloud to quickly and affordably produce.

These companies can continue to use AWS for their storage needs and data servers, while turning to GCP for specific projects even if Google is competing for the other elements.

"We found that almost without exception, all the customers we have are a multi-cloud client," said Shaukat.

AWS, as a market leader, does not talk much about a multi-cloud world. AWS CEO Andy Jassy at a summit last week made customers use more of their Amazon workloads because development teams did not want to learn multiple systems and code bases. And the more you work at AWS, the more you can take advantage of volume discounts, he said.

Google has achieved some high-level multimedia achievements. Snap said in its initial public offering information brochure earlier this year that it went from $ 400 million a year to the BPC, double its AWS annual average spending.

Spotify announced last year that it was abandoning its own data centers in favor of Google. Spotify Mobile online music service and requires a part of the magic that makes Google's search engine: speed and personalization.

"The emphasis on personalization is very important to the customers we talk to," Shaukat said.

In addition to its ability to rapidly develop recommendations for customers, Google's main research tools and acquisition machines also help businesses that need text for voice services, image recognition and video search, Shaukat said.

NAB media companies will hear competing messages from Amazon. The conference includes a session on securing AWS cloud content and another on-the-go Discovery Communications uses AWS to support hundreds of channels around the world.

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