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Sunday, March 13, 2016

Why AWS dominates the cloud services market

In the latest report published by Gartner Magic Quadrant last year, Amazon Web Services (AWS) has maintained its position as the king of cloud Infrastructure as providers of a service (IaaS). Followed by Microsoft Azure and Google Cloud Platform, the three cloud providers often called "Hyperscale suppliers.

What was more surprising was the news that AWS had more than 10 times the computing capacity utilization the next 14 largest companies mixed cloud.

In addition, AWS announced a measure that was difficult to combat: More than 1 million active users of business, not individuals. It was a metric that even Microsoft was being transparent about when reporting their numbers.

So how it is that no one has managed to oust his throne AWS IaaS? Then we offer a comparative analysis with the support of Gartner, and five case studies taken from AWS and Unicorn Fortune 500 companies.

Compare Magic Quadrant

Each year, Gartner published an analysis of positioning for players competing in the major markets of technology, called Magic Quadrant Gartner.

Using the graphical support and a set of evaluation criteria a Magic Quadrant lets you quickly determine how technology providers execute their visions and how they are performing against the notice Gartner.

In all types of Magic Quadrant, two axes representing the evaluation criteria Gartner - ability to execute and completeness of vision - provide four dimensions to map players competing: Leaders, Visionaries, Niche Players and challengers.

Leaders perform well against their current vision and are in good position for tomorrow, and Visionaries understand where the market is going or have a vision to change the rules of the market, but do not run not as good as the leaders.

Challengers execute well today or can dominate much, but do not show an understanding of market direction, while niche players focused successfully on a small segment and do not innovate or other overcome.

So what Gartner see that the forces of Amazon?
  • Diversified customer base
  • The widest range of use cases (native cloud applications hosting e-commerce, general business applications, Business applications, development environments and batch computing) → chosen primarily for strategic 
  • Large ecosystem of technology partners, including ISVs integrating their solutions with 
  • Extensive network of partners that offer the experience of application development, managed services and professional services such as data migration 
  • Richer range of IaaS and platform as a service (PaaS) 
  • Offers fast services and expansion of class solutions

However, Gartner also offered some drawbacks to offer Amazon: 

  • Perhaps a provider for complex 
  • The separate charges for additional items that are sometimes included in competing 
  • Support levels based on customers based on purchases of support chosen, rather than "relationship" or based waist and spending 
  • Broad capabilities means services that attract less interest customers do not get the same level of investment sought by 
  • New skills are often competing with products and services from partners AWS potentially leading to conflict ecosystem
Amazon has been in longer than the other two giants Microsoft and Google, which gave them a first-mover advantage in what Amazon calls the virtuous circle cloud business: pricing based on the value → more customers use plus more → → → → economies of scale infrastructure to reduce infrastructure costs → continuous innovation value / return.

Here's why large companies listed on the Fortune 500 list and Unicorn have chosen to use the AWS cloud to meet your needs.

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