AWS re: Invent 2017 has become one of the most important technology events of the year, reaching 43,000 participants with sessions spread across six sites two miles along the Las Vegas Strip.
However, this carnival in the cloud is not only physically overwhelming. The never-ending stream of product announcements, feature enhancements and partnership agreements, as well as a series of secondary news from hackers in the cloud ecosystem exploiting the vast re: invent advertising, it's impossible to digest everything that happens, especially if you're in the middle of the noise and concussion that amplifies only the background noise of Las Vegas.
The 61 product announcements in 15 service categories demonstrate that AWS is trying not to allow customers to want, but overall they only worsen the complexity of the cloud and the herculean task of incorporating AWS services in the Conceptions and IT Strategies application.
It's hard to blame a company for publishing too many products and updating them too quickly. However, this can lead to a family problem for consumer product companies, namely the overload of choice.
The presence of choice can be attractive as a theory, but in reality, people can find more and more options to be truly debilitating.
The problem of choice is related to the information overload in which,
Having more options to choose from within a category will probably make the choice difficult because the differences between attractive options are reduced and the amount of information available about them increases.
In any case, AWS services are considered to be complicated problems that contain technical details, documentation, and relevant information.
Product strategy: see what sticks
AWS 'penchant for adding services and features shows its lineage as a technology arm of Amazon, a consumer goods retailer that aims to have something for everyone.
According to one measure, Amazon directly carries more than 12 million products, a number that is inflated nearly 30 times by including items from sellers in the market. Although having a lot of options when buying a TV or a pair of shoes is good, it can be confusing and counterproductive when it comes to selecting a VM instance or base. data.
Curatorship is a strange concept on Amazon, and as evidenced by the explosion of services, AWS. The problem is that the customer experience of a retailer versus a technology service provider is defined by different factors.
Making AWS a flea market that satisfies all the quirks of long-standing customers hampers the most important goal of guiding users and especially the large corporations that AWS wants to conquer their vision of a cloud-based future .
The problem of product overload is rampant in the technology industry, where it's easy to create custom references for every need. Product expansion starts with the best of intentions, more in line with the needs of each customer segment, but this strategy has unintended consequences. Buyers end up being confused as product development and marketing resources become diluted and compete for resources.
As a cloud watcher observed, Steve Jobs faced that when he returned to Apple. According to the biography of Walter Isaacson, he immediately began to reduce his portfolio by focusing on one product in each of the four segments.
A partner of the management consulting firm Bain describes the "defeat" of the proliferation of products in this way,
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Wednesday, December 6, 2017
Monday, November 13, 2017
KVM? Us? Amazon erases new hypervisor from AWS EC2 FAQ
Amazon Web Services has silently edited your frequently asked questions, revealing that you have created a new KVM-based hypervisor and will use it instead of Xen for future instances.
The web page contains no mention of the hypervisor. But saving the page in Google's cache does. And in case AWS cleans it, we take this screenshot and screenshot of the now modified page.
If you can still see references to the new KVM-based hypervisor in Amazon dotcoms, then you will see a cached copy: the information disappears. The Internet Archive took a snapshot of the site on Wednesday and could not find a word on KVM development. From computers in California, Australia, and Europe, we can only see the version of frequently asked questions that has been removed from the new custom hypervisor. And our contacts in the industry have also seen the change.
Amazon's announcement of its new C5 instances still mentions a new hypervisor. We covered this screen, here too, and here, in case AWS would put it in the hole of memory.
Why did Amazon do that? The company is already marked and wants to talk about its hypervisor later this month at its conference re: Invent. We suspect that this does not mean that the hypervisor information was made public before that date. With luck, all concerned have maintained their work.
And now, a confession: the recording hackers were very excited when we discovered the new hypervisor, and we missed one or two details that we have now noticed by rereading the frequently asked questions. For starters, it seems like the new hypervisor is about server support with NVMe. Running virtual machines will boot from EBS volumes using an NVMe interface, instead of the emulated IDE device used in the AWS Xen implementation.
More proof that they are flashy servers: AWS also states that "most applications will work the same way with Xen and the new EC2 hypervisor, provided that the operating system has the necessary support for the networks ENA and NVMe storage. "
Speaking of Xen, he is not completely out of the immediate plans of AWS, because the company says that "in the short term, certain types of new instances will use Xen according to the requirements of the platform."
But the long-term prospects for the hypervisor are bad because AWS says that "all new instance types will use the new EC2 hypervisor."
We asked AWS to explain its hypervisor strategy and the Linux Foundation, which oversees the Xen project, to comment on the loss of its most important user. If any of you respond, we will inform you of your offers. ®
The web page contains no mention of the hypervisor. But saving the page in Google's cache does. And in case AWS cleans it, we take this screenshot and screenshot of the now modified page.
If you can still see references to the new KVM-based hypervisor in Amazon dotcoms, then you will see a cached copy: the information disappears. The Internet Archive took a snapshot of the site on Wednesday and could not find a word on KVM development. From computers in California, Australia, and Europe, we can only see the version of frequently asked questions that has been removed from the new custom hypervisor. And our contacts in the industry have also seen the change.
Amazon's announcement of its new C5 instances still mentions a new hypervisor. We covered this screen, here too, and here, in case AWS would put it in the hole of memory.
Why did Amazon do that? The company is already marked and wants to talk about its hypervisor later this month at its conference re: Invent. We suspect that this does not mean that the hypervisor information was made public before that date. With luck, all concerned have maintained their work.
And now, a confession: the recording hackers were very excited when we discovered the new hypervisor, and we missed one or two details that we have now noticed by rereading the frequently asked questions. For starters, it seems like the new hypervisor is about server support with NVMe. Running virtual machines will boot from EBS volumes using an NVMe interface, instead of the emulated IDE device used in the AWS Xen implementation.
More proof that they are flashy servers: AWS also states that "most applications will work the same way with Xen and the new EC2 hypervisor, provided that the operating system has the necessary support for the networks ENA and NVMe storage. "
Speaking of Xen, he is not completely out of the immediate plans of AWS, because the company says that "in the short term, certain types of new instances will use Xen according to the requirements of the platform."
But the long-term prospects for the hypervisor are bad because AWS says that "all new instance types will use the new EC2 hypervisor."
We asked AWS to explain its hypervisor strategy and the Linux Foundation, which oversees the Xen project, to comment on the loss of its most important user. If any of you respond, we will inform you of your offers. ®
Tuesday, October 24, 2017
Big Blue's former CIO tried to join AWS, ends up at energy company
IBM seems to have managed to prevent its former CIO from joining Amazon Web Services.
Jeff S Smith left IBM in May 2017 after being offered a senior contract at AWS.
This move really pissed IBM off because Smith knew all about Big Blue's plans to reorganize his cloud and set sail for Amazon. Therefore, IBM threw a throwing ball at Smith and tried to enforce his non-compete agreement.
This effort seems to have worked, as the energy management company of World Fuel Systems last week proclaimed Smith's arrival as chief executive and chief operating officer.
According to World Fuel Systems, "Smith's agility experience for sales teams will help improve operational performance to deliver a great experience to our customers and suppliers."
The record read court documents in the case and suggest that IBM and Smith reached an agreement in September and the Southern District of New York was satisfied with the terms and dismissed the case.
Judicial records do not include the details of the agreement, but reveal the arguments used. Smith's team argues that he was not privy to the secret details of the next IBM cloud, his conversations with the AWS people did not reveal the secret and attempts to use Big Blue their non-competition agreement was punitive and an example for the another 1,700 members bound by those agreements. AWS also made considerable efforts to create a job for Smith that would avoid its non-competition.
IBM stated that Smith knew the company well and, therefore, knew that going to AWS was a no-no.
The fact that the parties have moved, each paying its own costs, suggests that common ground has been found. But it's not central enough to allow Smith to work for AWS before his non-competition expires next year. The World Fuels statement, however, does not suggest that Smith's position is temporary: it seems that Big Blue has brought his man to wherever he wants him to go. ®
Jeff S Smith left IBM in May 2017 after being offered a senior contract at AWS.
This move really pissed IBM off because Smith knew all about Big Blue's plans to reorganize his cloud and set sail for Amazon. Therefore, IBM threw a throwing ball at Smith and tried to enforce his non-compete agreement.
This effort seems to have worked, as the energy management company of World Fuel Systems last week proclaimed Smith's arrival as chief executive and chief operating officer.
According to World Fuel Systems, "Smith's agility experience for sales teams will help improve operational performance to deliver a great experience to our customers and suppliers."
The record read court documents in the case and suggest that IBM and Smith reached an agreement in September and the Southern District of New York was satisfied with the terms and dismissed the case.
Judicial records do not include the details of the agreement, but reveal the arguments used. Smith's team argues that he was not privy to the secret details of the next IBM cloud, his conversations with the AWS people did not reveal the secret and attempts to use Big Blue their non-competition agreement was punitive and an example for the another 1,700 members bound by those agreements. AWS also made considerable efforts to create a job for Smith that would avoid its non-competition.
IBM stated that Smith knew the company well and, therefore, knew that going to AWS was a no-no.
The fact that the parties have moved, each paying its own costs, suggests that common ground has been found. But it's not central enough to allow Smith to work for AWS before his non-competition expires next year. The World Fuels statement, however, does not suggest that Smith's position is temporary: it seems that Big Blue has brought his man to wherever he wants him to go. ®
Tuesday, October 10, 2017
AWS Marketplace Now Offers Private Pricing For Partners
Customers are moving applications to the cloud at an unprecedented pace, but many want the help of a trusted advisor when it comes to software procurement and fulfillment.
For partners that could translate to a huge opportunity in providing software solutions, said David McCann, vice president of Amazon Web Services Marketplace and Catalog Services during The Channel Company's Best Of Breed (BoB) conference in Atlanta on Monday.
At the BoB conference, McCann announced private pricing for the AWS Marketplace, a feature that allows partners to quote prices to customers that are only visible to those customers.
"In the past, Marketplace had a single price. Now you can have prices unique to customers," he said.
The channel plays a critical role in software choice. According to AWS, overall software spend will reach $569 billion by 2020. The indirect channel share of that spend will be $292.6 billion, or about 51 percent.
"Everyone is on a different journey and you are an advisor of what is going to move to the cloud, and at what velocity. Software is a major part of that decision and the software portfolio for many companies is in massive flux," McCann said to an audience of solution providers.
The AWS Marketplace, a place for AWS cloud computing customers to find, compare and deploy AWS software and other IT services, is a digital library, or a "toolkit" for channel partners. Two years ago, the Marketplace consisted of 800 vendors. Today, that number is up to 1,250, McCann said.
"We are adding three software vendors a week to the catalog, and those companies are there for your engineers to run on behalf of a customer," McCann told partners. "We want the channel to work with the marketplace as a fulfillment engine."
Private pricing will be generally available to partners in the next few weeks, McCann added.
Network Solutions Provider, a Manhattan Beach, Calif.-based solution provider in the audience, said it has its own cloud practice today, but is not an AWS partner. Private pricing, however, is "the missing piece" that solution providers needed from Amazon, according to Phillip Walker, customer advocate leader for Network Solutions Provider.
For partners that could translate to a huge opportunity in providing software solutions, said David McCann, vice president of Amazon Web Services Marketplace and Catalog Services during The Channel Company's Best Of Breed (BoB) conference in Atlanta on Monday.
At the BoB conference, McCann announced private pricing for the AWS Marketplace, a feature that allows partners to quote prices to customers that are only visible to those customers.
"In the past, Marketplace had a single price. Now you can have prices unique to customers," he said.
The channel plays a critical role in software choice. According to AWS, overall software spend will reach $569 billion by 2020. The indirect channel share of that spend will be $292.6 billion, or about 51 percent.
"Everyone is on a different journey and you are an advisor of what is going to move to the cloud, and at what velocity. Software is a major part of that decision and the software portfolio for many companies is in massive flux," McCann said to an audience of solution providers.
The AWS Marketplace, a place for AWS cloud computing customers to find, compare and deploy AWS software and other IT services, is a digital library, or a "toolkit" for channel partners. Two years ago, the Marketplace consisted of 800 vendors. Today, that number is up to 1,250, McCann said.
"We are adding three software vendors a week to the catalog, and those companies are there for your engineers to run on behalf of a customer," McCann told partners. "We want the channel to work with the marketplace as a fulfillment engine."
Private pricing will be generally available to partners in the next few weeks, McCann added.
Network Solutions Provider, a Manhattan Beach, Calif.-based solution provider in the audience, said it has its own cloud practice today, but is not an AWS partner. Private pricing, however, is "the missing piece" that solution providers needed from Amazon, according to Phillip Walker, customer advocate leader for Network Solutions Provider.
Sunday, October 1, 2017
Discover why AWS is the world's biggest cloud computing platform
With Amazon Web Services, everyone can leverage the power of a cloud cluster to deliver services and process data without managing their own data center. To learn how to administer your cloud, this AWS Solution Architect training package is offered in Boing Boing Store.
Throughout 22 hours of content, you will find an overview of the tools available to you, including Elastic Compute Cluster (EC2) for on-demand scalability, simple storage service (S3) for durable object storage RDS (Relational Database Service) for efficient data retrieval and storage of block units issued with Elastic Block Store (EBS). In addition to familiarizing yourself with the management console, you will learn how to design a large-scale information infrastructure, deploy fault-tolerant applications, and even migrate existing systems to AWS.
Sunday, September 10, 2017
A certificate in Amazon's AWS cloud technology can boost your salary by 26%
The latest research confirms that Aaron continues to dominate cloud computing.
Amazon Web Services has been a great engine for the company. But the e-commerce giant is not the only one that has benefited from its leadership in the cloud. Similarly, IT professionals are specialized in AWS technology.
"The high adoption rate of AWS cloud services by organizations around the world has resulted in some of the best salaries for IT professionals who choose to follow these specific certifications," Global Knowledge said in a blog post at the beginning of this year.
What you pay
Global Knowledge interviewed information technology workers in North America and around the world last fall to find out their average salaries and their special skills specialization have affected their salary. The organization's report, released in April, gives the impression that premium employers are paying for AWS skills.
On average, among those responding to the survey, IT workers in non-administrative positions in the United States and Canada who have received certification somehow earned $ 79,796,000 per year. However, among respondents who have a certificate stating that they did not know how to work with AWS, the average annual salary was $ 101,755 a year, an increase of 27.5%.
Employers pay a similar but less dramatic premium for managers with AWS skills. On average, IT managers in the United States and Canada who responded to the survey who had a certificate of any kind earned $ 112,525 per year. But those with an AWS certificate earned $ 127,942 a year on average, according to the survey, an increase of 13.7%.
Overall, by combining the salaries of managers and non-managers who participated in the global knowledge survey, certified IT professionals earned an average of $ 90,512 per year. But among those with an AWS certification, the average salary was $ 113,932 per year, a premium of 25.9%.
Not all AWS certificates are so valuable. Wages paid by employers depend to a large extent on the particular certificate a computer agent has. Among the US and Canadian computer workers who participated in the survey - managers and non-managers - average wages are broken down by certificate:
Interestingly, although professional certification is more advanced than the associated certification, the average salary was lower among certified solution architects who responded to the survey. However, Global Knowledge indicated that the difference was probably influenced by the size of the sample. Only 70 respondents to the survey said they had the AWS Certified Architect Professional certification, while 300 said they had the associated version.
However, the survey provides an overview of the value of AWS skills. And this is understandable given the popularity of the AWS. In the second quarter of this year, AWS accounted for 34% of the money spent on the growing and growing cloud services market.
Behind the data
Global Knowledge has sent more than half a million people to participate in its salary survey, distributed through its own channels, as well as technology vendors such as Cisco, AWS and Microsoft.
Approximately 14,300 people completed the survey, of which approximately 12,500 were computerized. And among the technicians, 625 had some kind of AWS certification.
Actual wages varied depending on the certification level and whether someone had multiple certificates. But in general, among those who participated in the survey, the certificates gave a big boost to wages. On average, among survey participants in the US. and Canada, the difference between IT salary people with any type of certification and non-certification was almost $ 8,400 11.7%. For managers, the difference was $ 9,201, or 8.9%.
Not surprisingly, 82% of computer workers in the United States and Canada who were interviewed had at least one certificate. And the average number of certifications among respondents was 2.9
Amazon Web Services has been a great engine for the company. But the e-commerce giant is not the only one that has benefited from its leadership in the cloud. Similarly, IT professionals are specialized in AWS technology.
"The high adoption rate of AWS cloud services by organizations around the world has resulted in some of the best salaries for IT professionals who choose to follow these specific certifications," Global Knowledge said in a blog post at the beginning of this year.
What you pay
Global Knowledge interviewed information technology workers in North America and around the world last fall to find out their average salaries and their special skills specialization have affected their salary. The organization's report, released in April, gives the impression that premium employers are paying for AWS skills.
On average, among those responding to the survey, IT workers in non-administrative positions in the United States and Canada who have received certification somehow earned $ 79,796,000 per year. However, among respondents who have a certificate stating that they did not know how to work with AWS, the average annual salary was $ 101,755 a year, an increase of 27.5%.
Employers pay a similar but less dramatic premium for managers with AWS skills. On average, IT managers in the United States and Canada who responded to the survey who had a certificate of any kind earned $ 112,525 per year. But those with an AWS certificate earned $ 127,942 a year on average, according to the survey, an increase of 13.7%.
Overall, by combining the salaries of managers and non-managers who participated in the global knowledge survey, certified IT professionals earned an average of $ 90,512 per year. But among those with an AWS certification, the average salary was $ 113,932 per year, a premium of 25.9%.
Not all AWS certificates are so valuable. Wages paid by employers depend to a large extent on the particular certificate a computer agent has. Among the US and Canadian computer workers who participated in the survey - managers and non-managers - average wages are broken down by certificate:
- AWS Certified Solutions Architect - Partner: $ 119,233 thousand
- AWS Certified Solutions Architect - Professional: $ 116,838
- AWS Certified Developer - Associate: $ 116,456
- System Administrator AWS (SysOps) - Partner: $ 111,966
- Certified Engineer of Development of AWS (DevOps): $ 108,315
Interestingly, although professional certification is more advanced than the associated certification, the average salary was lower among certified solution architects who responded to the survey. However, Global Knowledge indicated that the difference was probably influenced by the size of the sample. Only 70 respondents to the survey said they had the AWS Certified Architect Professional certification, while 300 said they had the associated version.
However, the survey provides an overview of the value of AWS skills. And this is understandable given the popularity of the AWS. In the second quarter of this year, AWS accounted for 34% of the money spent on the growing and growing cloud services market.
Behind the data
Global Knowledge has sent more than half a million people to participate in its salary survey, distributed through its own channels, as well as technology vendors such as Cisco, AWS and Microsoft.
Approximately 14,300 people completed the survey, of which approximately 12,500 were computerized. And among the technicians, 625 had some kind of AWS certification.
Actual wages varied depending on the certification level and whether someone had multiple certificates. But in general, among those who participated in the survey, the certificates gave a big boost to wages. On average, among survey participants in the US. and Canada, the difference between IT salary people with any type of certification and non-certification was almost $ 8,400 11.7%. For managers, the difference was $ 9,201, or 8.9%.
Not surprisingly, 82% of computer workers in the United States and Canada who were interviewed had at least one certificate. And the average number of certifications among respondents was 2.9
Thursday, August 31, 2017
AWS could pay a price for Amazon’s broader ambitions
When Amazon decided to buy Whole Foods, it seemed simple enough. A huge company sees an opening and spends a sum of money to gain an advantage with a brick-and-mortar company, but the deal could have had unintended consequences for AWS, Amazon's cloud cloud company.
While Amazon has had a huge impact on retailing overall, causing disruption in the industry as a whole, so far it has largely disappeared from the offline world - emerging stores, other experiences aside.
When Amazon took the purchase of Whole Foods seriously, it seemed to light a fire under rivals like Walmart, which did not enjoy Amazon's bodybuilding in its bread and butter bricks and mortars. This bothers them so much, in fact, they began to pressure their technology partners to abandon AWS, citing Amazon as a direct threat to their business.
Walmart is also expected to create its own data centers using Nvidia GPUs, which could be tied to the acquisition of Amazon-Whole Foods. Anyway, building your own data centers is a very expensive venture, especially with high-speed GPUs.
While all this seemed unlikely to have a significant impact on AWS for the short term, other retailers could follow suit. This week, Target announced that it was leaving AWS because it also believes that Amazon's membership of retailers is a direct competitive threat. Could others continue?
Rivals have to lick their ribs in the perspective of companies emerging from AWS, which has a huge advantage in the cloud infrastructure market. In fact, Ray Wang, founder and senior analyst at Constellation Research, says his company is starting to see such an exodus.
"We see that retailers are setting up an anti-Amazon strategy and Microsoft, Google and Oracle make it easier. No one wants to fund AWS when the other side of the house outperforms them," Wang said.
If Wang is right, business decisions made on the Amazon side of the company could have a significant impact on AWS net income, but John Dinsdale, chief analyst at Synergy Research, a company that monitors Nuke, sees it a little different. It thinks that each company in this space has its own competitive crosses to support and could find itself with a similar situation.
"One of the main dynamics of the cloud market is that major operators have become the cloud from very different starting points, and most of their revenue comes from other businesses - Amazon and Alibaba Electronics, Microsoft and Oracle software , Google search and IBM IT services. They will all face bizarre competitive situations in specific areas of the industry, "he said.
In addition, Dinsdale says that AWS leadership in this space is so important, it does not see that this has a significant impact on its business in the cloud. "Walmart and Target are two big companies, but in all things, they are just the players in a single vertical industry. AWS is now well penetrated by a variety of vertical sectors of industry and the public sector," he said.
Although Dinsdale make a fair point in the AWS market, it is quite possible that we see defections can start with something more important, and AWS could end up supporting the weight of the Amazon acquisition strategy.
While Amazon has had a huge impact on retailing overall, causing disruption in the industry as a whole, so far it has largely disappeared from the offline world - emerging stores, other experiences aside.
When Amazon took the purchase of Whole Foods seriously, it seemed to light a fire under rivals like Walmart, which did not enjoy Amazon's bodybuilding in its bread and butter bricks and mortars. This bothers them so much, in fact, they began to pressure their technology partners to abandon AWS, citing Amazon as a direct threat to their business.
Walmart is also expected to create its own data centers using Nvidia GPUs, which could be tied to the acquisition of Amazon-Whole Foods. Anyway, building your own data centers is a very expensive venture, especially with high-speed GPUs.
While all this seemed unlikely to have a significant impact on AWS for the short term, other retailers could follow suit. This week, Target announced that it was leaving AWS because it also believes that Amazon's membership of retailers is a direct competitive threat. Could others continue?
Rivals have to lick their ribs in the perspective of companies emerging from AWS, which has a huge advantage in the cloud infrastructure market. In fact, Ray Wang, founder and senior analyst at Constellation Research, says his company is starting to see such an exodus.
"We see that retailers are setting up an anti-Amazon strategy and Microsoft, Google and Oracle make it easier. No one wants to fund AWS when the other side of the house outperforms them," Wang said.
If Wang is right, business decisions made on the Amazon side of the company could have a significant impact on AWS net income, but John Dinsdale, chief analyst at Synergy Research, a company that monitors Nuke, sees it a little different. It thinks that each company in this space has its own competitive crosses to support and could find itself with a similar situation.
"One of the main dynamics of the cloud market is that major operators have become the cloud from very different starting points, and most of their revenue comes from other businesses - Amazon and Alibaba Electronics, Microsoft and Oracle software , Google search and IBM IT services. They will all face bizarre competitive situations in specific areas of the industry, "he said.
In addition, Dinsdale says that AWS leadership in this space is so important, it does not see that this has a significant impact on its business in the cloud. "Walmart and Target are two big companies, but in all things, they are just the players in a single vertical industry. AWS is now well penetrated by a variety of vertical sectors of industry and the public sector," he said.
Although Dinsdale make a fair point in the AWS market, it is quite possible that we see defections can start with something more important, and AWS could end up supporting the weight of the Amazon acquisition strategy.
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